Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of…
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential…
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
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