Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
Insights
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Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century…
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Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides…
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Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as…
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Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
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Insights | 20-05-2019
The Database: Deciphering Digital’s Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media…
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Insights | 04-03-2019
Understanding Campaign Audiences Across TV + Digital
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad…
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Insights | 10-12-2018
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’…
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Insights | 12-07-2018
Beyond Traditional: Developing Effective Digital Ad Campaigns
The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies…
